Author: Jessica Russell Hilton

The Assignment: Mobile Phone Audio Tour FOR the Eudora Welty House & Garden Designed to… ENGAGE plant lovers and history buffs who want an on-demand garden tour WITH an easy, self-sufficient way to access rich interpretation the historic Welty garden, any time, without the need for an in-person guide BY creating a self-guided audio tour,…

The Assignment: Website Copywriting, Website Design, and Brand Elements Packet FOR the Eudora Welty House & Garden Designed to… GET more potential visitors who appreciate literature and enjoy touring historic homes and gardens TO find the website, envision a vibrant cultural attraction their whole family would enjoy, and book a reservation for a tour BY…

The Assignment: Brand Tone & Messaging FOR Digger’s Delight Premium Potting Soil by Penick Organics Designed to… PERSUADE female home gardeners in the Southeast WHO are interested in container gardening, but who may have been disappointed with previous attempts, TO invest in a premium, locally made potting soil, even though it may cost more than…

The Assignment: Donor Development Communications Package FOR the Pascagoula River Audubon Center When I was working as a copywriter and associate creative director at Godwin, my team and I were tapped to craft an unforgettable corporate sponsorship packet to raise funds for the incredibly worthy Pascagoula River Audubon Center in Moss Point, Mississippi. This nature…