Category: Work

The Assignment: Perception Lift & Community Support through Audience Messaging & PR Talking Points FOR the JXN Trailblazers, a friends-of organization supporting the yet-to-be-named Museum Trail Designed to… RALLY community support for a new trail system BY convincing skeptics and neutral parties of the potential benefits, and educating allies on how to become active advocates…

The Assignment: Book Review of Maverick Gardeners: Dr. Dirt and Other Determined Independent Gardeners by Felder Rushing FOR the University Press of Mississippi Note: this assignment was unpaid While I enjoy writing as much as gardening, another interest is constantly vying for my time: reading. So, when asked to write book reviews on ecological literature…

The Assignment: Scholarly Article on the Night-Blooming Cereus FOR Magnolia, the quarterly journal of the Southern Garden History Society The Southern Garden History Society invited me to write a story for their quarterly journal, Magnolia. This publication provides scholarly articles on historic gardens and gardeners, plants, and garden restorations. Since I was directing the Eudora Welty…

See the Post > This content was part of a special series created for the Smithsonian Museum Affiliates’ #ShowUsYourFlowers campaign View samples from the feed play the Reels below The Assignment: Social Media Strategy & Content Creation FOR the Eudora Welty House & Garden Instagram and Facebook Feeds Designed to… ENCOURAGE Millennial, Gen X, and…

The Assignment: Mobile Phone Audio Tour FOR the Eudora Welty House & Garden Designed to… ENGAGE plant lovers and history buffs who want an on-demand garden tour WITH an easy, self-sufficient way to access rich interpretation the historic Welty garden, any time, without the need for an in-person guide BY creating a self-guided audio tour,…

The Assignment: Website Copywriting, Website Design, and Brand Elements Packet FOR the Eudora Welty House & Garden Designed to… GET more potential visitors who appreciate literature and enjoy touring historic homes and gardens TO find the website, envision a vibrant cultural attraction their whole family would enjoy, and book a reservation for a tour BY…

The Assignment: Brand Tone & Messaging FOR Digger’s Delight Premium Potting Soil by Penick Organics Designed to… PERSUADE female home gardeners in the Southeast WHO are interested in container gardening, but who may have been disappointed with previous attempts, TO invest in a premium, locally made potting soil, even though it may cost more than…

The Assignment: Donor Development Communications Package FOR the Pascagoula River Audubon Center When I was working as a copywriter and associate creative director at Godwin, my team and I were tapped to craft an unforgettable corporate sponsorship packet to raise funds for the incredibly worthy Pascagoula River Audubon Center in Moss Point, Mississippi. This nature…