The Assignment:

Scholarly Article on the Night-Blooming Cereus

The Southern Garden History Society invited me to write a story for their quarterly journal, Magnolia. This publication provides scholarly articles on historic gardens and gardeners, plants, and garden restorations.

Since I was directing the Eudora Welty House & Garden at the time, I was asked to provide a scholarly article about Eudora Welty and her Night-Blooming Cereus Club.

The article became the cover story of the Fall/Winter 2024 issue.

I then had the opportunity to write this companion blog post for the Southern Garden History Society website:

I truly enjoy writing long-form articles that require a bit of research. They make excellent content to offer readers of magazines, blogs, or websites. Online, long-form content also provides an opportunity to employ SEO techniques as a tool to bring more traffic to your site. Long-form writing is also a great tool to demonstrate thought leadership.

Let’s talk more about how long-form content could support your communications strategy.